Lecturers: Prof. Dr. Iris Klosi and Dr. Laurent Borgmann
Course Assistant:
Time of the course: Wednesdays 17:45 - 19:15 and Thursdays 16:00-17:30 in B014

This course provides a comprehensive understanding of project management principles applied to the business contexts, integrating internationalisation, sustainability, and digital transformation perspectives. It prepares students to plan, execute, and evaluate international(isation) projects, combining theory with practical teamwork and reflection.

Lecturers: Prof. Dr. Iris Klosi and Dr. Laurent Borgmann
Course Assistant:
Time of the course: Mondays and Thursdays 11:45-13:15 in B014

This course provides a comprehensive understanding of project management principles applied to the business contexts, integrating internationalisation, sustainability, and digital transformation perspectives. It prepares students to plan, execute, and evaluate international(isation) projects, combining theory with practical teamwork and reflection.

to be announced by Prof. Dr. Iris Klosi

Lecturers: Dr. Laurent Borgmann

Course Assistant: Uarda Biqe

Time of the course: Mondays 11:45-13:15 and Wednesdays 11:45-13:15 in B014

This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide theoretical insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.

Lecturers: Dr. Laurent Borgmann and Dr. Rozana Bela

Course Assistant: Ani Bakradze

Time of the course: Mondays 10:00-11:30 and Thursdays 14:15-15:45 in B014

This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide theoretical insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.

Lecturer: Dr. Laurent Borgmann , PhD (c) Tea Tavanxhiu

Course Assistant: Anxhelina Qyli

Time of the course: Tuesdays 11:45 - 13:15 and Thursdays 16:00 - 17:30, Room B014

This course builds on English language skills developed in earlier studies, with a focus on the development of strategies for ongoing independent learning. With the help of project management tools will have the opportunity to
1.) Create your own personal improvement plan,
2.) Design and manage a group project and
3.) Investigate your options and plan the next steps in your internationalization.

In this course, students develop self-confidence in typical situations in an English workplace (e.g. giving short presentations about their projects and taking part in and chairing meetings). Furthermore, they should enhance their sensitivity to different cultural situations. As communication skills have to be developed, the focus will be on interactive teaching methods to give students the chance to improve listening comprehension and speaking performance. The students choose their own projects for the course at the beginning and during the semester. 

Lecturers:  Dr. Victor Anandkumar, Dr. Laurent Borgmann

Course Assistant: Mariia Pishchak

Time of the Course: Mondays 17:45 - 19:15 Thursday 14:15 - 15:45  in Room B 014

COURSE DESCRIPTION:                        

This course introduces students to fundamental business management concepts and their applications in real-world settings, with a particular focus on the international business environment. It provides insight into the role of business and business structures, entrepreneurship, corporate responsibility, and key management functions, fostering both a practical, analytical, and entrepreneurial mindset necessary for engaging with modern business challenges.

The course offers a comprehensive overview of the international business environment, covering entrepreneurial ecosystems, organizational principles, and management strategies applied across different global contexts. Students will explore how businesses operate internationally, with an emphasis on the processes and legal requirements involved in establishing and managing a business across borders.

Each week comprises two sessions designed to build a global understanding of business operations and entrepreneurship. Topics include:

• The structure and role of business in a global environment 

• Entrepreneurship and innovation

• Legal and procedural frameworks for international business formation

• The internal and external business environment

• General management functions in diverse organisational settings

• Operational and human resource practices in global contexts

• Ethics and sustainability in business

• Global marketing practices and strategies

By the end of the course, students will have developed a strong foundational knowledge of business management, supported by an international perspective that prepares them to navigate and contribute to global business environments.

The course will incorporate lectures and interactive individual and group discussions, projects, and case studies to ensure a stimulating and practical learning experience.

Lecturers: Dr. Rozana Bela, Dr. Laurent Borgmann

Time of the course: Wednesday 16:00-17:30 in B014, Thursday 16:00-17:30 in B014.

This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide theoretical insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.

Lecturers: Dr. Tamar Kbiladze and Dr. Laurent Borgmann

Time of the course: Mondays 11:45-13:15 and Wednesdays 17:45-19:15 Room B014

In this course, you'll operate a simulated international company, engaging with diverse individuals and institutions from various cultural backgrounds. The setting offers a practical environment to learn about company operations and effective communication with international partners. Utilize your intercultural skills in preparing for project meetings, gaining hands-on experience in running an international business. Students can apply their communication and intercultural expertise when interacting with international partners during project preparations.

Lecturers: Dr. Rozana Bela, Dr. Laurent Borgmann

Time of the course: Monday 10:00-11:30 in B014 and Thursday 17:45-19:15 in B014

This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide theoretical insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.

Lecturers: Dr. Laurent Borgmann

Course Assistant: 

Time of the course: Tuesdays 11:45 -13:15 , Thursdays 14:15-15:45, Room B014

In this course, you'll operate a simulated international company, engaging with diverse individuals and institutions from various cultural backgrounds. The setting offers a practical environment to learn about company operations and effective communication with international partners. Utilize your intercultural skills in preparing for project meetings, gaining hands-on experience in running an international business. Students can apply their communication and intercultural expertise when interacting with international partners during project preparations.

First Half of the Semester - Online,  from 2nd of March - 11 May, Mondays 17:45 - 19:15 (Dutch time) Zoom link: https://zoom.us/my/borgmann
The meetings of the intensive face-to-face seminar in Izmir are from 02 to 10 May
This course is designed to create a "virtual learning community" of students and lecturers from Breda, Izmir, Porto, Tiblisi and Remagen and provide participants with business skills and practical experience in the fields of intercultural project management and marketing communication in the area of agriculture. The course will consist of two parts: an online preparatory course for all and a face-to-face intensive seminar in Izmir for students who were selected for a place on the Izmir Experience and an accompanying Erasmus scholarship. Please do not be disappointed if you were not selected, a study abroad experience with a generous scholarship should  never given out as a present to everybody.
The online meetings will introduce students to the key concepts and skills for intercultural project management and marketing communication. and empower them to work on the client's brief.
The intensive face-to-face seminar will provide students with hands-on experience in intercultural project management and marketing communication in cooperation with a real company, in this case Yanmar, Izmir. During the seminar, students will collaborate with peers from different countries/universities and from different academic disciplines to develop a campaign idea for an industry client, focusing on intercultural marketing communication and sustainability. At the end of the seminar, students will pitch their campaign ideas to Yanmar, a real industry client and receive extensive feedback. Please do not confuse this with a simulation or a case study. This is real business and accordingly we expect a lot of initiative and input from you in order to satisfy our real client. This process will enable students and lecturers to gain practical experience in working with intercultural teams, managing a project across cultures, and applying marketing communication principles in an intercultural context. This is real work - and a lot of it, but it is very rewarding for students who want to get a taste of real life business.