Course Platform

First Half of the Semester - Online,  from 3 April - 05  May, Mondays 17:45 - 19:15 (Dutch time) Zoom link: https://zoom.us/my/borgmann
This course is designed to create a "virtual learning communitiy" of students and lecturers from Breda, Izmir, Porto and Remagen and provide participants with theoretical knowledge and practical experience in the fields of intercultural project management and marketing communication. The course will consist of two parts: an online preparatory course for all and a face-to-face intensive seminar for selected students in Izmir.
The preparatory course will be held online from 03 April to 05 May, with international meetings on Mondays from 17:45 to 19:15 (Dutch time) via Zoom. The online meetings will introduce students to the key concepts and theories in intercultural project management and marketing communication.
The intensive face-to-face seminar will take place in Izmir from 06 to 14 May, and will provide students with hands-on experience in intercultural project management and marketing communication. During the seminar, students will collaborate with peers from different countries/universities and from different academic disciplines to develop a campaign idea for an industry client, focusing on intercultural marketing communication. At the end of the seminar, students will pitch their campaign ideas to the industry client and receive extensive feedback. This process will enable students and lecturers to gain practical experience in working with intercultural teams, managing a project across cultures, and applying marketing communication principles in an intercultural context.

                                                                                     
Time of the course: Mondays 17:45 - 19:15  and Wednesdays 11:45 - 13:15, Room B014

This course is designed to develop students' skills and knowledge in the fields of marketing communication and intercultural/interdisciplinary competencies. Students will work collaboratively with peers from different countries/universities and academic disciplines to enhance their professional development, with a focus on intercultural marketing communication. The course will prepare students for an Intensive Program in Izmir, Turkey and cover subjects such as project management, market research, consumer insights, and creative concept generation for an "International Experience." Through this course, students will gain insight into the challenges faced by multinational as well as small and medium-sized businesses in Asian markets, with a particular emphasis on Turkey.

First Half Semester - until 16 May, Tuesdays 11:45 - 13:15 and Thursdays 17:45 - 19:15 in Room B 014

This course aims to provide students with an in-depth understanding of the diverse ideas and perspectives they are likely to encounter when conducting business in the Asian market. Cross-cultural comparisons will be made using examples from various Asian countries, with a particular focus on Turkey, but also Azerbaijan, Georgia, India, and  Bhutan. The course emphasizes the development of students' intercultural competence, enabling them to effectively perceive and navigate cultural differences when interacting with international partners from these Asian markets. The intercultural competence gained in the course is both "culture-specific" and "culture-general," with students practicing culture-specific "crash investigations" into selected Asian countries and contrasting their findings with European countries. The course will also provide students with theoretical insights into Asian working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from these diverse cultural backgrounds in the classroom. Ultimately, the course's insights into Asian cultures and perspectives will help students assess their own cultural backgrounds and provide them with guidance on how to conduct business successfully in Asia.

Whole Semester, Thursdays 16:00 - 17:30, Room B014 

This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.