Lecturers: Dr. Rozana Bela (and Dr. Laurent Borgmann)
Time of the course: Mondays 10:00-11:30 and Wednesdays 17:45-19:15 in B014
This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide theoretical insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.
- Course Assistant: Oleksandra Slobodianiuk
Lecturers: Dr. Rozana Bela and Dr. Laurent Borgmann
Time of the course: Mondays 11:45-13:15 and Thursdays 14:15-15:45 in B014
This course is designed to train students to perceive and respond to cultural differences. Students will develop both culture-general and culture-specific intercultural competence, with a focus on preparing for visits abroad. The course will provide theoretical insights into different working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from multiple cultures, where possible.
- Course Assistant: Rossella Falcone
Lecturers: Dr. Tamar Kbiladze and Dr. Laurent Borgmann
Time of the course: Mondays 16:00-17:30 and Wednesdays 16:00-17:30, Room B014
- Course Assistant: Asna Kallayivalappil Abdul Latheef
Lecturers: Dr. Rozana Bela and Dr. Laurent Borgmann
Time of the course: Mondays 17:45-19:15 and Thursdays 16:00-17:30, Room B014
This course is designed to develop students' skills and knowledge in the fields of marketing communication and intercultural/interdisciplinary competencies. Students will work collaboratively with peers from different countries/universities and academic disciplines to enhance their professional development, with a focus on intercultural marketing communication. The course will cover subjects such as project management, market research, consumer insights, and creative concept generation for an "International Experience." Through this course, students will gain insight into the challenges faced by multinational as well as small and medium-sized businesses.
- Course Assistant: Mohanapreya Ravichandiran
Lecturers: Dr. Tamar Kbiladze and Dr. Laurent Borgmann
Time of the course: Wednesdays 11:45-13:15 and Thursdays 17:45-19:15, Room B014
This course aims to provide students with an in-depth understanding of the diverse ideas and perspectives they are likely to encounter when conducting business in the Asian market. Cross-cultural comparisons will be made using examples from various Asian countries, with a particular focus on Georgia. The course emphasizes the development of students' intercultural competence, enabling them to effectively perceive and navigate cultural differences when interacting with international partners from these Asian markets. The intercultural competence gained in the course is both "culture-specific" and "culture-general," with students practicing culture-specific "crash investigations" into selected Asian countries and contrasting their findings with European countries. The course will also provide students with theoretical insights into Asian working styles, perceptions of time, religions, and education styles, which will be applied in exercises and concrete simulations involving active interaction with participants from these diverse cultural backgrounds in the classroom. Ultimately, the course's insights into Asian cultures and perspectives will help students assess their own cultural backgrounds and provide them with guidance on how to conduct business successfully in Asia.
- Course Assistant: Xavier David Sutton
The theme of ECD 2024 is "Innovating across borders".
This course is an intensive weekend seminar and takes place from 22nd till 24th November.
This seminar allows students and colleagues to put into practice their intercultural knowledge with students and lecturers from different cultures, nationalities, and countries and to continue this practice in their everyday lives. Students and lecturers acquire the ability to find cooperative and friendly responses to intercultural challenges. This seminar assists in improving participants' empathy, tolerance, cultural intelligence, and accounts for significant personal change. By promoting cultural awareness in education, students are able to understand and improve their problem-solving skills, work productivity, and acquire better cross-culture understanding.
- Course Assistant: Ilamathi Kannappan
Lecturers: Matilda Naco and Dr. Laurent Borgmann
Time of the course: Mondays 10:00-11:30 AND Wednesdays 17:45-19:15, Room B014
This course will help you create sustainable strategies for ongoing, independent internationalisation. Using project management tools, you will:
- Develop a personal internationalisation plan (Planning)
- Implement your plan and report on your progress (Execution)
You will build confidence in managing international tasks, like giving brief presentations about your projects and leading or participating in meetings. Since strategic communication skills are key, the course will use interactive teaching methods, helping you improve your communication in simple English. You will design a self-improvement project and report your progress during meetings.
- Course Assistant: Serhii Shyshko
Lecturers: Matilda Naco and Dr. Laurent Borgmann
Time of the course: Mondays 11:45-13:15 AND Thursdays 14:15-15:45, Room B014
This course will help you create sustainable strategies for ongoing, independent internationalisation. Using project management tools, you will:
- Evaluate your needs and options for ongoing internationalisation (Initiation)
- Develop a personal internationalisation plan (Planning)
- Implement your plan and report on your progress (Execution)
You will build confidence in managing international tasks, like giving brief presentations about your projects and leading or participating in meetings. Since strategic communication skills are key, the course will use interactive teaching methods, helping you improve your communication in simple English. You will design a self-improvement project and report your progress during meetings.
- Course Assistant: Elene Chitishvili
Lecturer: Nika Kimeridze
First Half of Semester - Mondays 16:00 - 17:30 and Thursdays 16:00 - 17:30 in Room B 014
COURSE DESCRIPTION:
This comprehensive course is designed to provide students with a deep understanding of cultural frameworks in general and business culture in specific. Participants will gain valuable insights into Asia especially to the unique socio-cultural, economic and business landscape of India and a comparison to other cultural contexts, enhancing their cultural sensitivity in conducting business in the Asian market.
The
course aims to equip students with the knowledge to recognize and
overcome internalized biases and stereotypes, fostering a more inclusive
and culturally aware mindset. It also aims to provide the participants a
thorough understanding of the cultural attributes in the business
world, focusing on doing the business in the Asian context. It aims to
increase the knowledge of course participants with the generally
accepted business guidelines, their usage in the real business
environment and the practical application of the principles in the
enterprises.
Through exploratory, experiential,
and immersive activities, students will increase their cultural
quotient, gaining a nuanced understanding of the diverse experiences and
perspectives prevalent in different cultural and relevant business
contexts.
Participants will explore theoretical
frameworks and examine their practical implications, culminating in the
creation of a cultural framework document tailored to the needs of a
simulated business organization.
By the end of the course, the participants will develop the skills and cultural awareness necessary to engage effectively with diverse stakeholders, ensuring successful business interactions and collaborations in the dynamic global business landscape.

- Course Assistant: Ilamathi Kannappan
- Course Assistant: Mohanapreya Ravichandiran