Lecturers: Dr. John Whiteoak and Dr. Laurent Borgmann
Time of the course: Mondays 16:00-19:15, Room B014
This course is designed to develop students' skills and knowledge in the fields of marketing communication and intercultural/interdisciplinary competencies. Students will work collaboratively with peers from different countries/universities and academic disciplines to enhance their professional development, with a focus on intercultural marketing communication. The course will cover subjects such as project management, market research, consumer insights, and creative concept generation for an "International Experience." Through this course, students will gain insight into the challenges faced by multinational as well as small and medium-sized businesses.