First Half of the Semester - Online, from 3 April - 05 May, Mondays 17:45 - 19:15 (Dutch time) Zoom link: https://zoom.us/my/borgmann
This
course is designed to create a "virtual learning communitiy" of
students and lecturers from Breda, Izmir, Porto and Remagen and provide
participants with theoretical knowledge and practical experience in the
fields of intercultural project management and marketing communication.
The course will consist of two parts: an online preparatory course for
all and a face-to-face intensive seminar for selected students in Izmir.
The
preparatory course will be held online from 03 April to 05 May, with
international meetings on Mondays from 17:45 to 19:15 (Dutch time) via
Zoom. The online meetings will introduce students to the key concepts
and theories in intercultural project management and marketing
communication.
The intensive face-to-face seminar will take place in
Izmir from 06 to 14 May, and will provide students with hands-on
experience in intercultural project management and marketing
communication. During the seminar, students will collaborate with peers
from different countries/universities and from different academic
disciplines to develop a campaign idea for an industry client, focusing
on intercultural marketing communication. At the end of the seminar,
students will pitch their campaign ideas to the industry client and
receive extensive feedback. This process will enable students and
lecturers to gain practical experience in working with intercultural
teams, managing a project across cultures, and applying marketing
communication principles in an intercultural context.